First multimedia, is mostly referring to software
programs that incorporate written
info with pictures and sounds to create a very
appealing and stimulating
"production"if you will. The idea of multimedia
production is that the more
stimulating something is (i.e. the more senses
that you involve) the better the
message
Purposeful speech will get across to the receiver and will "stick."
There then obvious areas where multimedia production would be very useful including
School, job training, fundraising, political campaigns, marketing of any type,
museums, art, etc. Basically anyplace that there is any sort of message that the
bearer thinks is not only worthwhile pondering but also valuable to remember.
Until now this type of thing was only for the technologically savvy "children of the
computer age." Just like with most other things today however this form of enhanced
communication is available via automated tools to the general public. otherwise the
"children" that find the technology have created ways for the rest of us to get in on
multimedia production without having to go through the pain of learning the
intricacies of computer programming of the various media types or the complicated
science that goes on behind effective communication.
You might think, wow these are great guys! They are doing something to advance
society without expecting to be rewarded with anything but a pat on the back.
And...I guess this could be true, but the vast majority of these guys who have
developed these multimedia production tools are getting very rich from there sale.
This brings up another useful caution: because people see how popular and profitable
it is to develop a multimedia production tool they too want to get in on it. So
there are several options too many out there on the market. I say too many because
probably half of these products are not worth the couple hundred dollars. On the
other hand, if you get a good tool, the investment of 200 to 300 dollars is nothing
compared to the amount of money you will be able to generate from the sale of your
multimedia product.
So how do you decide? Well, just like anything, go about this important purchase
with a touch of cautious and a lot of common sense. Do a lot of research online,
in technology magazines, on forums for multimedia production. Look at product
ratings on review websites. Talk to friends and other trusted advisors. Look only
on pages (or in stores) that are well known and respectable in order to take
advantage of the fact that they would not want to tarnish their name by selling an
awful product. Lastly take advantage of the common guarantees that allow you to
try the product with full refund if not satisfied. Now start looking and have fun!
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